Caterina Caligiuri offers technical expertise in both graphic design and digital marketing strategy to creatives interested in building their personal brand, online presence, and enhancing her Clients' customers' experience.
Business
Operations
Project Management
Creative & Digital Marketing Projects, Live Events, Department Projects
Process Development
Team Optimization & Efficiency
Account | Vendor Management
Contact Resource Management, Sales, Inventory, POS Systems
Grass Roots Marketing
Influencers, Athletes, Top Talent
Graphic
Design
Adobe Photoshop, Illustrator, and In-Design
Brand Identity
Logo, Brand Style Guide, Font Selection, Typography, Creative Direction, Mood Boarding
Print
Packaging, Marketing Collateral, Fliers, Postcards, Invites, Save The Dates, Family Cards, Editorial, Book Design
Web
Banners, Icons
Photography
SLR, Editing, Color Correction, Photoshoots, Styling, Photo Optimization for Web
Website Optimization
User Experience
Wire-framing, Goal Development, Usability, Mobile, Responsive Design, Interactions
Analytics
SEO, Key Words, Tagging, Categories, Tracking, UTM Variables
E Commerce
Shopify, WooCommerce, Integrations
Website Management
Wordpress, Squarespace, Wix, Front End & Back End Developer Management, Testing
Online
Presence
Social Media
Facebook, Instagram, Pinterest, Snap Chat, Tumblr, Blogging
Review Sites
Google Business, Google +, Yelp, Trip Advisor, Facebook Business Pages. Monitoring and responding on review sites.
Working Together
Think you have a project I could help you with? I would love to chat to see if it is a good fit and our stars align. Working together will be organized and streamline, with advanced project management philosophies guiding each task and feedback session.
Please keep in mind the project phases differ from project to project based on deliverables, timelines, content, etc.
Project Phases:
Discovery - Gathering all your content, deadline dates, inspiration, identifying what is needed to complete the project, development of deliverables, identifying roadblocks, discussing what your website needs to do and how the data needs to be in relationship with each other, identifying business goals the deliverables will address
Concepting | Moodboarding - Picking a Squarespace template that works with your content, identifying designs that inspire you, content mapping, wireframing, working collaboratively on a moodboard and agreeing on the direction and look and feel of your brand identity
Design | Production - Designing your logo, adding your content to your website, designing your packaging project, creating a graphic for your website, putting together your magazine ad
Revision - Your opportunity to tell me what you would like to change
Production Phase 2 - Applying the changes you requested for your review and approval
Testing | Approval - Testing the website, testing the logo, testing to make sure everything is good to go!
Hand Off - Handing off the deliverables and showing you how to use them